Trademark registration is a very vital thing to protect the identity of the brand. By registering this, the organization becomes the legal owner of the name & as per law, no other person can use the similar or confusing name to sell its products & services. In this competitive scenario, this is essentially an important step for prosperous business.
Trademark is basically a name, phrase, symbol, logo or a combination of all of these. With its registration, the organization becomes the legal heir of the name & no other organization has the legal authority to use the similar name or phrase for selling its products & services. If the competitors do so, then you can bring them to book. There are several advantages of registering this.
After registering the trademark, you become the legal owner of the slogan, logo or name. As per law, no other organization has the authority to use similar or confusing name to sell its products & services. If the competitors do so, then you can take legal action against them.
The world is competitive & many a times competitors resort to unhealthy competition. They sell their products & services on your brand name. If you have already registered your mark, then you can take legal action against them. This is certainly the most potent tool that helps in protecting your products & services from infringement.
The trademark provides legal identity to your brand. It helps buyers to distinguish among various brands that are available in the market. If you have a registered name, then you can go for promotion, thus generating a good revenue. This is essentially the most important tool that ensures good reputation in the market.
It is fact that every successful organization has a registered mark. It is important, owing to the fact that it helps in spreading goodwill among consumers. It is the tendency of the consumers to purchase things that have good promotion and organization can only do promotion, if they have a registered trademark.
If you are a successful brand, then various competitors use your name to sell their commodities & services. This is surely an illegal thing. By this, they sell their products on your goodwill in order to gain money from your name. Trademark registration protects your products, services & name from this copying. If the competitors do so, then by using your legal authority, you can take stern action against those who are using your name against your wishes.
Trademark Registration is an important tool to make the brand as well as protect products & services from infringement or fraud. If any organization wants to have a good fortune, then it should apply for the same. It serves various purposes like it helps in promoting business, spreading goodwill, legal authority, etc. So, it is always recommended that the organization should properly register its mark for better business prospective.